Importer, marketer and distributor of toys, games and family leisure products serving more than 1,500 points of sale across Finland with value-adding one-stop-shop services.

About the company

Evolver Fund I has on 23 May 2022 acquired a controlling interest in Turku-based Toyrock Oy. Toyrock’s founder and CEO, Mika Kalpamaa, remains a significant co-owner and continues as the company’s CEO.

With a turnover exceeding €23m and serving more than1,500 points of sale across Finland, Toyrock is a leading importer, marketer and distributor of toys, games and family leisure products in the Finnish market. Toyrock’s mission is to serve retailers with value-adding one-stop-shop services and create playful moments for children of all ages. The brand name reflects the reliable partnerships the company seeks to develop with both customers and principals. Key drivers behind Toyrock’s success have been a growing and carefully selected product portfolio comprising popular global toy brands as well as proprietary house brands, innovative omnichannel marketing, and fast and reliable delivery. Toyrock employs 14 people in Turku (HQ), Espoo and Vantaa.

Toyrock is the Fund’s 4th investment.

  • Investment year: 2022
  • Investor: Evolver Fund I


Investment rationale

Evolver’s strategy is to partner with talented entrepreneurs and support high-performing, growth-oriented companies in realizing their potential through industry consolidation, internationalization and acceleration of organic growth. The investment is aimed at building a Toy & Games company with presence in multiple Nordic markets through a combination of organic and inorganic growth.

”Toyrock has built a position as national champion in successfully connecting global toy suppliers with Finnish toy retailers, while at the same time considerably outperforming market growth. We are impressed by what Mika and his team have achieved and see Toyrock as an excellent platform for continued organic growth and industry consolidation. We are thrilled to team up with them and look forward to together taking Toyrock to the next level.”